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According to the Social Science Researchers, 75% of the population are “visual learners.” Which means people learn more by visualising instead of reading. Within any competing market, a massive spectrum of the potential audience is involved to be more likely to respond to visual than to texts. SEO Experts suggests that articles with images get 94% more views than those without visuals.

The accessibility of visual content, particularly with the rise of smart mobile devices and visual-based social media platforms like Instagram, Facebook and Pinterest, is a proof to the fact that we are living in the increasingly image-based culture. Considering that more than 85% of the information processed by the human brain is visible, it is more than natural that the brain has a psychological attraction towards knowledge presented creatively.

A significant challenge for many marketers is to discover new ways to convey information effectively that resonates with potential customers. In the era of increasing emphasis on user experience than ever before, the relationship between text and visuals can be a make-or-break factor when it comes to engaging an audience.

One can have great content, but in an unpresentable way that is not visually compelling, the message will be lost in the jungle of competing voices. To tell someone something is like talking to them, but to show them involves providing them with an experience.

Infographics utilise a strategy that depends on “showing” rather than “telling.” A well-executed infographic naturally attracts the eye of a viewer through careful use of colours, themes, composition and graphics.

Once after the viewer’s attention is captured, an infographic provides a compelling journey that escorts the viewer through a series of points, communicating relevant information in a spectacular way that can be quickly and highly absorbed.

The mixed-media approach defines; a successful infographic appeals audience at all levels of user experience. Rather than stating a complex issue and promising an ideal solution to people, infographics provide a framework for viewers to guide them and engage them with the problem and see the answer being unfold through a process of understanding. By using a combination of colour, typographical hierarchies, and creative imagery; Complex content is delivered in a way that flows progressively illustrating the most prominent messages. 

An infographic can address a challenge or pain point to guide a viewer through a solution using a step-by-step approach that feels appealing, transparent, and inclusive.  The fundamental principle of good design is inviting people to participate in experience is far more compelling than written paragraphs. Also, this is exactly what high-quality infographics perfectly accomplish itself. Moreover, mundane subjects can be brought to life through spectacular and engaging visualisations created by a talented designer.

Between 2012 and 2017, Google searches for the term “infographics” has increased by more than 800%. It is because they are so successful at delivering content in a beautiful way that people find accessible and valuable. Moreover, the demand for infographics in every aspect continues to grow exponentially.

An infographic has proven to be the potential resource that benefits both brand and audience and serve as a connecting medium for both. Infographics have become a powerful yet strategic medium for communicating information in a stylish way that not only reflects but also strengthens a brand's identity.

An infographic that captures the interest and provides value is a piece of content that does not feel or seems like an advertisement but still has the potential to reflect vital messages about the business, can be shared or can go viral. In today's visual culture, being able to express exactly who you are and what you do visually is a critical aspect of a brand's identity.

In addition to eye-catching beauty of infographics, they also convey in a way that increases retention of essential information with increasing potential. People are more likely to remember a compelling graphics than a paragraph full of text.

Humans are visually weird creatures, and the ability to present information graphically with engaging components is integral to a competitive marketing strategy. In an era where individuals are saturated having so much information every day, infographics can help your message stand out beautifully and create a lasting impact on your audience.




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